Tools

LEADER 02914cam 22006974a 4500

001 ocn326483141;

003 OCoLC;

005 20141212052733.0;

008 090727s2010 nyua b 001 0 eng ;

010 a| 2009029212;

015 a| GBA9A64512| bnb;

016 7 a| 0154088962| Uk;

019 a| 441215202;

020 a| 9780814731949 (alk. paper);

020 a| 0814731945 (alk. paper);

020 a| 9780814731956 (pb : alk. paper);

020 a| 0814731953 (pb : alk. paper);

020 a| 9780814732342;

020 a| 0814732348;

029 1 a| CDXb| 10175426;

029 1 a| CDXb| 10175427;

029 1 a| AU@b| 000044514578;

029 1 a| NLGGCb| 322543932;

029 1 a| HEBISb| 222919477;

029 1 a| GEBAYb| 11686372;

029 1 a| NZ1b| 13290180;

035 a| (Sirsi) o326483141;

035 a| (OCoLC)326483141;

049 a| EREE;

050 00 a| PN1992.8.A32b| G73 2010;

082 00 a| 659.1/93022342| 22;

100 1 a| Gray, Jonathanq| (Jonathan Alan)=| ^A717314;

245 10 a| Show sold separately :b| promos, spoilers, and other media paratexts /c| Jonathan Gray.;

300 a| xi, 247 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 223-238) and index.;

505 0 a| Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.;

650 0 a| Advertisingx| Television programsx| Social aspects.=| ^A330966;

650 0 a| Advertisingx| Motion picturesx| Social aspects.=| ^A825070;

650 0 a| Television programsx| Marketingx| Social aspects.=| ^A57680;

650 0 a| Motion picturesx| Marketingx| Social aspects.=| ^A1057661;

650 0 a| Paratext.=| ^A1057111;

650 0 a| Intertextuality.=| ^A223232;

650 0 a| Mass media and culture.=| ^A361439;

650 07 a| Neue Medien.2| swd;

650 07 a| Werbung.2| swd;

650 07 a| Trailer <Film>.2| swd;

650 07 a| Film.2| swd;

650 07 a| Massenmedien.2| swd;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 3049565;

938 a| Baker and Taylorb| BTCPn| BK0008569777;

938 a| Blackwell Book Serviceb| BBUSn| R6833002c| $70.00;

938 a| Coutts Information Servicesb| COUTn| 10175426;

596 a| 1;

998 a| 2298683;

999 a| PN1992.8.A32 G73 2010w| LCc| 1i| 30372015160051d| 3/1/2013e| 10/11/2010f| 3/1/2013g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 10/6/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Author/creator	Gray, Jonathan
Format	Book
Publication Info	New York : New York University Press, ©2010.
Description	xi, 247 pages : illustrations ; 24 cm
Subjects	Advertising--Television programs. --Social aspects. Advertising--Motion pictures. --Social aspects. Television programs--Marketing. --Social aspects. Motion pictures--Marketing. --Social aspects. Paratext. Intertextuality. Mass media and culture.

Contents	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Bibliography note	Includes bibliographical references (p. 223-238) and index.
LCCN	2009029212
ISBN	9780814731949 (alk. paper)
ISBN	0814731945 (alk. paper)
ISBN	9780814731956 (pb : alk. paper)
ISBN	0814731953 (pb : alk. paper)
ISBN	9780814732342
ISBN	0814732348

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN1992.8.A32 G73 2010	✔ Available	Place Hold

Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Click here for more information about this title

Availability