Fighting Words : persuasive strategies for war and politics / Richard F. Miller.

Author/creator Miller, Richard F., 1951-
Format Book
Edition1st ed.
Publication InfoNew York : Savas Beatie, 2010.
Descriptionl, 332 pages ; 24 cm
Subjects

Abstract Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.--front jacket flap
Bibliography noteIncludes bibliographical references and index.
ISBN9781932714784
ISBN1932714782