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LEADER 02076cam 2200493Ia 4500

001 ocn643081735;

003 OCoLC;

005 20141212053211.0;

008 100610s2010 nyua b 001 0 eng ;

010 a| 2010023360;

020 a| 9781433108679 (pbk. : alk. paper);

020 a| 1433108674 (pbk. : alk. paper);

020 a| 9781433108662 (hardcover : alk. paper);

020 a| 1433108666 (hardcover : alk. paper);

029 1 a| AU@b| 000045747451;

035 a| (Sirsi) o643081735;

035 a| (OCoLC)643081735;

049 a| EREE;

050 00 a| HD69.B7b| B575 2010;

082 00 a| 306.3/42| 22;

245 00 a| Blowing up the brand :b| critical perspectives on promotional culture /c| edited by Melissa Aronczyk and Devon Powers.;

300 a| vi, 338 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Popular culture and everyday life ;v| v. 21;

504 a| Includes bibliographical references and index.;

505 0 a| Authenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Imagery (Psychology)=| ^A7985;

650 0 a| Popular culture.=| ^A34627;

700 1 a| Aronczyk, Melissa.=| ^A1211115;

700 1 a| Powers, Devon.=| ^A1211114;

830 0 a| Popular culture & everyday life ;v| v.21.=| ^A518360;

994 a| C0b| ERE;

938 a| Coutts Information Servicesb| COUTn| 13734889;

938 a| YBP Library Servicesb| YANKn| 3408532;

938 a| Blackwell Book Serviceb| BBUSn| R1865914c| $129.95;

596 a| 1;

998 a| 2318324;

999 a| HD69.B7 B575 2010w| LCc| 1i| 30372014774860d| 7/17/2012e| 12/30/2010f| 2/13/2012g| 2l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 10/27/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.

Other author	Aronczyk, Melissa.
Other author	Powers, Devon.
Format	Book
Publication Info	New York : P. Lang, ©2010.
Description	vi, 338 pages : illustrations ; 23 cm.
Subjects	Branding (Marketing) Brand name products. Imagery (Psychology) Popular culture.

Series	Popular culture and everyday life ; v. 21 Popular culture & everyday life ; v.21. ^A518360
Contents	Authenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship.
Bibliography note	Includes bibliographical references and index.
LCCN	2010023360
ISBN	9781433108679 (pbk. : alk. paper)
ISBN	1433108674 (pbk. : alk. paper)
ISBN	9781433108662 (hardcover : alk. paper)
ISBN	1433108666 (hardcover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 B575 2010	✔ Available	Place Hold

Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.

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