Let my people go surfing : the education of a reluctant businessman / Yvon Chouinard with a new preface.
| Author/creator | Chouinard, Yvon, 1938- |
| Format | Book |
| Publication Info | New York : Penguin, 2006. |
| Description | xi, 258 pages : illustrations ; 24 cm |
| Subjects |
| Abstract | Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description. |
| Bibliography note | Includes bibliographical references. |
| ISBN | 0143037838 |
| ISBN | 9780143037835 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HC102.5 .C42 2006 | ✔ Available | Place Hold |