Let my people go surfing : the education of a reluctant businessman / Yvon Chouinard with a new preface.

Author/creator Chouinard, Yvon, 1938-
Format Book
Publication InfoNew York : Penguin, 2006.
Descriptionxi, 258 pages : illustrations ; 24 cm
Subjects

Abstract Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
Bibliography noteIncludes bibliographical references.
ISBN0143037838
ISBN9780143037835

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HC102.5 .C42 2006 ✔ Available Place Hold