Managing media work / Mark Deuze, editor.

Other author Deuze, Mark.
Format Book
Publication InfoThousand Oaks, Calif. : SAGE, ©2011.
Descriptionxii, 307 pages : illustrations ; 26 cm
Subjects
Mass media--Management.

Contents Managing media work -- Media management in theory and practice -- The management of the creative industries : from content to context -- Managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The new international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy, and subjectivity in entertainment media -- Advertising : structure, agency, or agencement? -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Urgent aphorisms : notes on organized networks for the connected multitides.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010013966
ISBN9781412971249 (pbk.)
ISBN1412971241 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks P96.M34 D47 2011 ✔ Available Place Hold