/LC.GIF&client=easterncarolinaedu)
Media literacy / W. James Potter.
| Author/creator | Potter, W. James |
| Format | Book |
| Edition | 5th ed. |
| Publication Info | Los Angeles : SAGE, ©2011. |
| Description | xxi, 463 pages ; 23 cm |
| Subjects |
| Contents | Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2009053331 |
| ISBN | 9781412979450 (pbk.) |
| ISBN | 1412979455 (pbk.) |