Consumer-oriented packaging.
| Other author | American Management Association. Packaging Division. |
| Format | Book |
| Publication Info | [New York] : [American Management Association, Packaging Division], [©1967] |
| Description | 28 pages ; 28 cm. |
| Subjects |
| Series | AMA management bulletin ; no. 106 AMA management bulletin ; no. 106. ^A1223332 |
| Contents | New concepts in packaging, by G. Goldberg. -- Advertising and packaging: the agency role in the relationship, by E.S. Mahany. -- A reappraisal of consumer package performance, by D.J. Freiman. -- Increased profit through improved packaging, by T.W. Wuerthner. -- Centralized meat packaging; fresh versus frozen, by W.O. Griffiths. -- Quality and its control, by C.H. Bubb. |
| Bibliography note | Includes bibliographical references. |
| LCCN | 68003911 |