Fashion brand merchandising / Gordon T. Kendall.
| Author/creator | Kendall, Gordon T. |
| Format | Book |
| Publication Info | New York : Fairchild Books, ©2009. |
| Description | xxviii, 388 pages, 8 unnumbered pages of color plates : illustrations (some color) ; 24 cm |
| Subjects |
| Contents | What are fashion brands? : Fashion brand merchandising ; Fashion brands in the marketplace ; Fashion brands and consumers ; Products, services, and fashion brands -- Building fashion brands : Planning fashion brands ; Elements of fashion brands ; Fashion brand communication ; Shaping fashion brand experiences -- Developing fashion brands : The changing nature of fashion brands ; Expanding fashion brands ; Measuring fashion brand performance ; Fashion brand portfolios -- Working with fashion brands : The fashion brand team ; Business and social issues and fashion brands ; Future trends for fashion brands -- Glossary -- Credits. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2007940935 |
| ISBN | 9781563675614 |
| ISBN | 1563675617 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9940.A2 K46 2009 | ✔ Available | Place Hold |