Readings in market segmentation / [edited by] Donald W. Scotton & Ronald L. Zallocco.
| Other author | Scotton, Donald Werner, 1919- |
| Other author | Zallocco, Ronald L. |
| Format | Book |
| Publication Info | Chicago, Ill. : American Marketing Association, ©1980. |
| Description | vii, 198 pages : illustrations ; 28 cm |
| Subjects |
| Bibliography note | Bibliography: p. 197-198. |
| LCCN | 80000478 |
| ISBN | 0877571325 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.127 .R4 | ✔ Available | Place Hold |