City branding : theory and cases / edited by Keith Dinnie.

Other author Dinnie, Keith.
Format Book
Publication InfoHoundmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Descriptionxxix, 239 pages : illustrations ; 24 cm
Subjects
Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations. --Case studies.

Contents Theory. Introduction to the theory of city branding / Keith Dinnie -- Branding the city as an attractive place to live / Andrea Insch -- City branding and inward investment / Alan C. Middleton -- City branding and the tourist gaze / Gert-Jan Hospers -- City brand partnerships / Sicco van Gelder -- City branding and stakeholder engagement / John P. Houghton and Andrew Stevens -- Paradoxes of city branding and societal changes / Can-Seng Ooi -- City branding through food culture : insights from the regional branding level / Richard Tellström -- City branding through new green spaces / Jared Braiterman -- Online city branding / Magdalena Florek.
Contents Cases. Introduction to the practice of city branding / Keith Dinnie -- The city branding of Accra / Anthony Ebow Spio -- The city branding of Ahmedabad / Satish K. Nair -- Athens city branding and the 2004 Olympic Games / Maria Fola -- The city branding of Barcelona : a success story / Juan Carlos Belloso -- Branding Budapest / Gyorgy Szondi -- Chongqing's city branding : the role of graphic design / Freeman Lau and Angelica Leung -- Edinburgh : Scotland's inspiring capital / Kenneth Wardrop -- The Hague, international city of peace and justice : a relational network brand / Bengt-Arne B.F. Hulleman and Robert Govers -- Brand Hong Kong / Grace Loo ... [et al.] -- Kuala Lumpur : searching for the right brand / Ghazali Musa and T.C. Melewar -- Branding Lisbon : defining the scope of the city brand / João Ricardo Freire -- Montevideo city branding / Pablo Hartmann -- Branding New York City : the saga of "I love New York" / Peggy R. Bendel -- Paris as a brand / Jean-Noël Kapferer -- Seoul city branding : the case of Seoul's international brand communication / You Kyung Kim and Peter Eung-Pyo Kim -- The city branding of Sydney / Geoff Parmenter -- Superflat Tokyo : city of secret superlatives / Roland Kelts -- The city branding of Wollongong / Greg Kerr, Gary Noble, and John Glynn.
Bibliography noteIncludes bibliographical references and index.
LCCN 2011003946
ISBN9780230241855 (alk. paper)
ISBN0230241859 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.1255 .C485 2011 ✔ Available Place Hold