Facebook advertising for dummies / by Paul Dunay, Richard Krueger, and Joel Elad.
| Author/creator | Dunay, Paul |
| Other author | Krueger, Richard (Marketing executive) |
| Other author | Elad, Joel. |
| Format | Book |
| Publication Info | Hoboken, NJ : Wiley Pub. ; Chichester : John Wiley [distributor], ©2011. |
| Description | xiv, 322 pages : illustrations ; 24 cm. |
| Subjects |
| Series | --For dummies --For dummies. ^A417595 |
| Contents | Getting started with Facebook advertising. Profiting from the Facebook revolution ; Setting up your Facebook account -- Launching your Facebook advertising campaign. Matching your ads to your marketing strategy ; Buying strategies ; Understanding the types of ad campaigns ; Getting set to implement and measure results -- Managing your Facebook advertising campaigns. Creating pages for your campaign ; Testing and optimizing your ad campaign ; Tracking conversions to sales -- Minding your metrics. Checking out the data ; Creating reports ; Extending the Facebook experience -- The part of tens. Ten Facebook page promotion techniques (besides ads) ; Ten (or so) Facebook ads beginner mistakes ; Ten nontraditional Facebook ad campaigns ; Ten resources for Facebook advertisers. |
| Abstract | Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more. |
| General note | Includes index. |
| LCCN | 2010938829 |
| ISBN | 9780470637623 : |
| ISBN | 0470637625 |