Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

Author/creator Kinnear, Thomas C., 1943-
Other author Taylor, James R. (James Ronald), 1938-
Format Book
Edition2nd ed.
Publication InfoNew York : McGraw-Hill, ©1983.
Descriptionxviii, 698 pages : illustrations ; 25 cm.
Subjects

SeriesMcGraw-Hill series in marketing
McGraw-Hill series in marketing. ^A258372
Bibliography noteIncludes bibliographies and indexes.
LCCN 82018699
ISBN007034745X :

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .K53 1983 ✔ Available Place Hold