Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
| Author/creator | Kinnear, Thomas C., 1943- |
| Other author | Taylor, James R. (James Ronald), 1938- |
| Format | Book |
| Edition | 2nd ed. |
| Publication Info | New York : McGraw-Hill, ©1983. |
| Description | xviii, 698 pages : illustrations ; 25 cm. |
| Subjects |
| Series | McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372 |
| Bibliography note | Includes bibliographies and indexes. |
| LCCN | 82018699 |
| ISBN | 007034745X : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .K53 1983 | ✔ Available | Place Hold |