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LEADER 01182cam 2200337 a 4500

001 ocm09111574;

005 20141212062114.0;

008 821215s1983 ohua b 001 0 eng ;

010 a| 82024217;

020 a| 0882442600 :c| $25.95;

035 a| (Sirsi) o09111574;

035 a| (OCoLC)9111574;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREEa| EREE;

050 00 a| HF5814b| .F57 1983;

082 0 a| 659.1/0722| 19;

100 1 a| Fletcher, Alan D.=| ^A175959;

245 10 a| Fundamentals of advertising research /c| Alan D. Fletcher, Thomas A. Bowers.;

250 a| 2nd ed.;

300 a| xi, 343 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingx| Research.=| ^A90391;

700 1 a| Bowers, Thomas A.,d| 1942-=| ^A175960;

919 a| BOOK;

596 a| 1;

998 a| 243288;

999 a| HF5814 .F57 1983w| LCc| 1i| 30372003256135d| 5/6/2009e| 11/23/2003f| 1/30/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.

Author/creator	Fletcher, Alan D.
Other author	Bowers, Thomas A., 1942-
Format	Book
Edition	2nd ed.
Publication Info	Columbus, Ohio : Grid Pub., ©1983.
Description	xi, 343 pages : illustrations ; 24 cm
Subjects	Advertising--Research.

Bibliography note	Includes bibliographical references and index.
LCCN	82024217
ISBN	0882442600 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5814 .F57 1983	✔ Available	Place Hold

Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.

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