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001 ocm09480644;

005 20141212063438.0;

008 831101s1983 iluaf b 001 0 eng ;

010 a| 82083425;

020 a| 0256028516;

035 a| (Sirsi) o09480644;

035 a| (OCoLC)9480644;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREEa| EREE;

050 00 a| HF5823b| .S25 1983;

082 0 a| 659.12| 19;

100 1 a| Sandage, C. H.q| (Charles Harold),d| 1902-1998.=| ^A552257;

245 10 a| Advertising theory and practice /c| C.H. Sandage, Vernon Fryburger, Kim Rotzoll.;

250 a| 11th ed.;

260 a| Homewood, Ill. :b| R.D. Irwin,c| 1983.;

300 a| xv, 509 pages, 6 unnumbered pages of plates :b| illustrations (some color) ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Irwin series in marketing;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

700 1 a| Fryburger, Vernon,d| 1918-2008.=| ^A555618;

700 1 a| Rotzoll, Kim B.=| ^A84324;

830 0 a| Irwin series in marketing.=| ^A654546;

919 a| BOOK;

596 a| 1;

998 a| 245137;

999 a| HF5823 .S25 1983w| LCc| 1i| 30372003364632d| 5/6/2009e| 1/23/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 5q| 1r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.

Author/creator	Sandage, C. H.
Other author	Fryburger, Vernon, 1918-2008.
Other author	Rotzoll, Kim B.
Format	Book
Edition	11th ed.
Publication Info	Homewood, Ill. : R.D. Irwin, 1983.
Description	xv, 509 pages, 6 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Subjects	Advertising.

Series	Irwin series in marketing Irwin series in marketing. ^A654546
Bibliography note	Includes bibliographical references and index.
LCCN	82083425
ISBN	0256028516

Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.

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