Everything I know about marketing I learned from Google / Aaron Goldman.

Author/creator Goldman, Aaron, 1978-
Format Book
Publication InfoNew York : McGraw-Hill, ©2011.
Descriptionx, 341 pages : illustrations ; 24 cm
Subjects
Google.
Internet marketing.
Marketing.

Contents Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
Abstract In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos.
General noteIncludes index.
LCCN 2010025355
ISBN9780071742894 (alk. paper)
ISBN0071742891 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner TRC Nonfiction 658.8 G5693E ✔ Available Place Hold