Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.
| Format | Book |
| Publication Info | Lexington, Mass. : LexingtonBooks, ©1984. |
| Description | xvi, 316 pages : illustrations ; 24 cm. |
| Subjects |
| Other author/creator | Jacoby, Jacob. |
| Other author/creator | Craig, C. Samuel. |
| Other author/creator | New York University. Institute of Retail Management. |
| Other author/creator | Association for Consumer Research (U.S.) |
| Series | The Advances in retailing series Advances in retailing series. ^A664057 |
| General note | Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research. |
| Bibliography note | Includes bibliographies. |
| LCCN | 83048825 |
| ISBN | 0669076066 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5438.25 .P46 1984 | ✔ Available | Place Hold |