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LEADER 01330cam 2200361 a 4500

001 ocm10277368;

005 20141212065926.0;

008 831209s1984 nyua b 001 0 eng ;

010 a| 83026017;

020 a| 0471080608 :c| $27.95 (est.);

035 a| (Sirsi) o10277368;

035 a| (OCoLC)10277368;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREEa| EREE;

050 00 a| HF5415b| .A36 1984;

082 0 a| 658.8/22| 19;

100 1 a| Ailloni-Charas, Dan.=| ^A182983;

245 10 a| Promotion :b| a guide to effective promotional planning, strategies, and executions /c| Dan Ailloni-Charas.;

300 a| xi, 281 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Ronald series on marketing management,x| 0275-875X;

500 a| "A Ronald Press publication.";

504 a| Includes bibliographies and indexes.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Sales promotion.=| ^A31523;

830 0 a| Ronald series on marketing management.=| ^A632278;

919 a| BOOK;

596 a| 1;

998 a| 251886;

999 a| HF5415 .A36 1984w| LCc| 1i| 30372004682735d| 5/6/2009e| 4/17/2000f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 1/6/1989x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.

Author/creator	Ailloni-Charas, Dan
Format	Book
Publication Info	New York : Wiley, ©1984.
Description	xi, 281 pages : illustrations ; 24 cm.
Subjects	Marketing. Sales promotion.

Series	Ronald series on marketing management, 0275-875X Ronald series on marketing management. ^A632278
General note	"A Ronald Press publication."
Bibliography note	Includes bibliographies and indexes.
LCCN	83026017
ISBN	0471080608 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .A36 1984	✔ Available	Place Hold

Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.

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