/LC.GIF&client=easterncarolinaedu)
Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
| Author/creator | Kaplan, Robert S. |
| Other author | Norton, David P., 1941- |
| Format | Book |
| Publication Info | Boston : Harvard Business School Press, ©2004. |
| Description | xviii, 454 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2003024059 |
| ISBN | 1591391342 (alk. paper) |
| ISBN | 9781591391340 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD30.28 .K35443 2004 | ✔ Available | Place Hold |