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001 ocm40881574;

003 OCoLC;

005 20141212070154.0;

008 990211s2000 nyu b 001 0 eng ;

010 a| 99021130;

020 a| 0321011376 (pbk.);

020 a| 9780321011374 (pbk.);

020 a| 0321018443 (teacher's ed.);

020 a| 9780321018441 (teacher's ed.);

029 1 a| YDXCPb| 1631339;

029 1 a| NZ1b| 2515657;

029 1 a| AU@b| 000014538840;

035 a| (Sirsi) o40881574;

035 a| (OCoLC)40881574;

042 a| pcc;

049 a| EREE;

050 00 a| P96.A86b| W48 2000;

082 00 a| 808/.0663022| 21;

100 1 a| Whitaker, Wayne R.,d| 1940-2020=| ^A873753;

245 10 a| Mediawriting :b| print, broadcast, and public relations /c| W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.;

300 a| xx, 373 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 00 g| Ch. 1.t| Introduction to Media Writing --g| Ch. 2.t| Research in Communication --g| Ch. 3.t| Interviewing --g| Ch. 4.t| Basics of Writing and Editing --g| Ch. 5.t| Law and Ethics --g| Ch. 6.t| Basic News Stories --g| Ch. 7.t| Reporting What Others Say --g| Ch. 8.t| Obituaries, Rewrites and Roundups --g| Ch. 9.t| Feature Writing --g| Ch. 10.t| Writing Broadcast Copy --g| Ch. 11.t| Reporting for Radio and Television --g| Ch. 12.t| Objectives and Strategies for Public Relations Writing --g| Ch. 13.t| Communicating Through Organizational Media --g| Ch. 14.t| Communicating Through the News Media --g| Ch. 15.t| Communicating Through Promotional Media --g| Ch. 16.t| Media Writing in the 21st Century.;

520 1 a| "This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET.;

650 0 a| Mass mediax| Authorship.=| ^A100740;

650 0 a| Broadcast journalismx| Authorship.=| ^A990474;

650 0 a| Public relationsx| Authorship.=| ^A1057803;

650 0 a| Journalismx| Authorship.=| ^A21291;

700 1 a| Ramsey, Janet E.=| ^A873754;

700 1 a| Smith, Ronald D.,d| 1948-2020=| ^A819421;

938 a| Baker & Taylorb| BKTYc| 68.60d| 68.60i| 0321011376n| 0003282756s| active;

938 a| Baker and Taylorb| BTCPn| 99021130;

938 a| YBP Library Servicesb| YANKn| 1631339;

949 a| P96.A86 W48 2000h| joyner48o| Gift jrmd;

994 a| C0b| ERE;

596 a| 1;

998 a| 2521946;

999 a| P96.A86 W48 2000w| LCc| 1i| 30372015505180d| 4/24/2016e| 4/8/2016f| 8/2/2012g| 1l| JGESm| JOYNERn| 9r| Ys| Yt| JGESBKu| 8/12/2011x| BOOKz| JSTACKSo| .STAFF. Gift jrmd;

Mediawriting print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

Author/creator	Whitaker, Wayne R.
Other author	Ramsey, Janet E.
Other author	Smith, Ronald D., 1948-2020
Format	Book
Publication Info	New York : Longman, ©2000.
Description	xx, 373 pages ; 24 cm
Subjects	Mass media--Authorship. Broadcast journalism--Authorship. Public relations--Authorship. Journalism--Authorship.

Contents	Ch. 1. Introduction to Media Writing -- Ch. 2. Research in Communication -- Ch. 3. Interviewing -- Ch. 4. Basics of Writing and Editing -- Ch. 5. Law and Ethics -- Ch. 6. Basic News Stories -- Ch. 7. Reporting What Others Say -- Ch. 8. Obituaries, Rewrites and Roundups -- Ch. 9. Feature Writing -- Ch. 10. Writing Broadcast Copy -- Ch. 11. Reporting for Radio and Television -- Ch. 12. Objectives and Strategies for Public Relations Writing -- Ch. 13. Communicating Through Organizational Media -- Ch. 14. Communicating Through the News Media -- Ch. 15. Communicating Through Promotional Media -- Ch. 16. Media Writing in the 21st Century.
Review	"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET.
Bibliography note	Includes bibliographical references and index.
Issued in other form	Online version: Whitaker, Wayne R., 1940- Mediawriting. New York : Longman, c2000
Issued in other form	Online version: Whitaker, Wayne R., 1940- Mediawriting. New York : Longman, c2000
LCCN	99021130
ISBN	0321011376 (pbk.)
ISBN	9780321011374 (pbk.)
ISBN	0321018443 (teacher's ed.)
ISBN	9780321018441 (teacher's ed.)

Mediawriting print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

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