Join the club : how peer pressure can transform the world / Tina Rosenberg.

Author/creator Rosenberg, Tina
Format Book
Edition1st ed.
Publication InfoNew York : W.W. Norton & Co., ©2011.
Descriptionxxiv, 402 pages ; 25 cm
Subjects

Contents Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next.
Abstract In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.
Bibliography noteIncludes bibliographical references (p. [371]-379) and index.
LCCN 2010052146
ISBN9780393068580 (hardcover)
ISBN0393068587

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HM831 .R67 2011 ✔ Available Place Hold