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LEADER 02155cam 22005534a 4500

001 ocn123119854;

003 OCoLC;

005 20141212073943.0;

008 070412s2008 njuab b 001 0 eng ;

010 a| 2007015278;

019 a| 247548257;

020 a| 0135132711;

020 a| 9780135132715;

020 a| 0131708279 (pbk.);

020 a| 9780131708273 (pbk.);

029 1 a| NZ1b| 11548168;

029 1 a| AU@b| 000041543979;

029 1 a| DEBBGb| BV023024213;

035 a| (Sirsi) o123119854;

035 a| (OCoLC)123119854z| (OCoLC)247548257;

049 a| EREE;

050 00 a| TX911.3.M3b| S553 2008;

082 00 a| 647.940682| 22;

084 a| QQ 9602| rvk;

100 1 a| Shoemaker, Stowe.=| ^A711760;

245 10 a| Marketing essentials in hospitality and tourism :b| foundations and practices /c| Stowe Shoemaker, Margaret Shaw.;

300 a| xxv, 611 pages :b| color illustrations, color maps ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Hospitality industryx| Marketing.=| ^A236694;

650 0 a| Tourismx| Marketing.=| ^A228370;

650 07 a| Gastgewerbe.2| swd;

650 07 a| Marketing.2| swd;

650 07 a| Tourismus.2| swd;

700 1 a| Shaw, Margaret,d| 1949-=| ^A1059215;

856 41 3| Table of contents onlyu| http://catdir.loc.gov/catdir/toc/ecip0715/2007015278.html;

856 41 3| Table of contentsu| http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016228217&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA;

938 a| Baker and Taylorb| BTCPn| 2007015278;

938 a| YBP Library Servicesb| YANKn| 2605474;

949 a| TX911.3.M3 S553 2008h| joyner48o| Gift jrmd;

994 a| C0b| ERE;

596 a| 1;

998 a| 2614618;

999 a| TX911.3.M3 S553 2008w| LCc| 1i| 30372015726489d| 6/26/2012e| 2/20/2012l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 11/10/2011x| BOOKz| JSTACKSo| .STAFF. Gift jrmd;

Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw.

Author/creator	Shoemaker, Stowe
Other author	Shaw, Margaret, 1949-
Format	Book
Publication Info	Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008.
Description	xxv, 611 pages : color illustrations, color maps ; 28 cm
Supplemental Content	Table of contents only
Supplemental Content	Table of contents
Subjects	Hospitality industry--Marketing. Tourism--Marketing.

Bibliography note	Includes bibliographical references and indexes.
LCCN	2007015278
ISBN	0135132711
ISBN	9780135132715
ISBN	0131708279 (pbk.)
ISBN	9780131708273 (pbk.)

Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw.

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