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001 ocn662400213;

003 OCoLC;

005 20141212074405.0;

008 100903s2011 nju 001 0 eng ;

010 a| 2010037966;

015 a| GBB0B03872| bnb;

016 7 a| 0156491392| Uk;

020 a| 9780470886021 (hardback);

020 a| 0470886021 (hardback);

029 1 a| NLGGCb| 329189611;

029 1 a| AU@b| 000046019290;

029 1 a| HEBISb| 245982191;

029 1 a| NZ1b| 13701687;

029 1 a| UNITYb| 122478665;

029 1 a| UKNFKb| 0470886021;

035 a| (Sirsi) 99945910430;

035 a| (OCoLC)662400213;

035 a| 99945910430;

042 a| pcc;

049 a| EREE;

050 00 a| HD30.37b| .T49 2011;

082 00 a| 006.7068/42| 22;

084 a| 85.102| bcl;

100 1 a| Thomas, David B.,d| 1952-=| ^A1061030;

245 14 a| The executive's guide to enterprise social media strategy :b| how social networks are radically transforming your business /c| David B. Thomas, Mike Barlow.;

300 a| xix, 204 pages ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Wiley & SAS business series;

500 a| Includes index.;

520 a| "An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."--c| Provided by publisher.;

504 a| Includes bibliographical references and index.;

650 0 a| Business enterprisesx| Computer networks.=| ^A392418;

650 0 a| Strategic planningx| Computer networks.=| ^A161713;

650 0 a| Social mediax| Economic aspects.=| ^A1019071;

650 0 a| Online social networksx| Economic aspects.=| ^A708333;

650 07 a| Unternehmen.0| (DE-603)0851723910| (DE-588c)4061963-1.2| swd;

650 07 a| Online-Marketing.0| (DE-603)2244945460| (DE-588c)7706419-7.2| swd;

650 07 a| Soziale Software.0| (DE-603)1827053070| (DE-588c)7550143-0.2| swd;

700 1 a| Barlow, Mike.=| ^A1061657;

830 0 a| Wiley and SAS business series.=| ^A913385;

938 a| Baker and Taylorb| BTCPn| BK0009219419;

938 a| YBP Library Servicesb| YANKn| 3493691;

938 a| Blackwell Book Serviceb| BBUSn| 3493691;

938 a| Coutts Information Servicesb| COUTn| 13543550;

938 a| Ingramb| INGRn| 9780470886021;

949 a| HD30.37 .T49 2011h| Joyner48i| 30372013147670o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

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998 a| 2622942;

999 a| HD30.37 .T49 2011w| LCc| 1i| 30372013147670d| 2/10/2012e| 1/13/2012l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 1/12/2012x| BOOKz| JSTACKSo| .STAFF. jjlm;

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.

Author/creator	Thomas, David B., 1952-
Other author	Barlow, Mike.
Format	Book
Publication Info	Hoboken, N.J. : Wiley, ©2011.
Description	xix, 204 pages ; 24 cm.
Subjects	Business enterprises--Computer networks. Strategic planning--Computer networks. Social media--Economic aspects. Online social networks--Economic aspects.

Series	Wiley & SAS business series Wiley and SAS business series. ^A913385
Abstract	"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."-- Provided by publisher.
General note	Includes index.
Bibliography note	Includes bibliographical references and index.
LCCN	2010037966
ISBN	9780470886021 (hardback)
ISBN	0470886021 (hardback)

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Joyner	General Stacks	HD30.37 .T49 2011	✔ Available	Place Hold

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.

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