The green scorecard : measuring the return on investment in sustainability initiatives / Patricia Pulliam Phillips and Jack J. Phillips.

Author/creator Phillips, Patricia Pulliam
Other author Phillips, Jack J., 1945-
Format Book
Publication InfoBoston : Nicholas Brealey Pub., 2011.
Descriptionxii, 266 pages : illustrations ; 23 cm
Subjects

Contents PART I. Going Green: From Kyoto to Copenhagen -- Chapter 1. Green Is Everywhere: The Proliferation of Green Projects -- The Green Revolution -- Managing the Change to Green -- Final Thoughts -- Chapter 2. Is It Worth It? The Value of Green Projects -- The Green Slump -- Green Washing -- Change Toward Green -- Value Redefined -- Why Now? -- The Chain of Impact for Green Projects -- The Problem with Current Measurement and Evaluation Systems -- and How to Improve Them -- Green Leadership: Getting Results -- Challenges Along the Way -- Final Thoughts -- Chapter 3. Investment Strategies: How Companies Approach the Green Investment -- Strategy 1. Avoid the Investment -- Strategy 2. Invest the Minimum -- Strategy 3. Invest with the Rest -- Strategy 4. Invest Until it Hurts -- Strategy 5. Invest as Long as There is a Payoff -- Final Thoughts -- Chapter 4. The ROI Methodology: A Brief Overview -- Results Framework -- Results Framework and Business Alignment -- Benefits of Developing the Chain of Impact -- The ROI Process Model -- Operating Standards and Philosophy -- Application and Practice -- Implementation -- Benefits of Applying the ROI Methodology -- Final Thoughts -- Chapter 5. Project Positioning: Beginning with Objectives in Mind -- Creating Business Alignment -- Determining the Potential Payoff -- Determining Business Needs -- Determining Performance Needs -- Determining Learning Needs -- Determining Preference Needs -- Developing Objectives for Green Projects and Programs -- Case Study Examples -- Final Thoughts -- Part II. The Value of Measuring ROI: The Antidote to "Green-Sky" Thinking -- Chapter 6. Measuring Reaction, Perceived Value, and Learning -- Why Measure Reaction and Perceived Value? -- Sources of Data for Measuring Reaction -- Areas of Feedback -- Data Collection Timing for Measuring Reaction -- Data Collection Methods for Measuring Reaction -- Use of Reaction Data -- Why Measure Learning? -- Challenges and Benefits of Measuring Learning -- Learning Measurement Issues -- Data Collection Timing for Measuring Learning -- Data Collection Methods for Measuring Learning -- Use of Learning Data -- Final Thoughts -- Chapter 7. Measuring Application, Implementation, and Impact -- Why Measure Application and Implementation? -- Application Measurement Issues -- Sources of Data for Measuring Learning -- Data Collection Timing for Measuring Application -- Data Collection Methods for Measuring Application -- Barriers to Application -- Use of Application Data -- Why Measure Impact? -- Impact Measurement Issues -- Data Collection Methods for Measuring Impact -- Considerations for Selecting Data Collection Methods -- Measuring the Hard to Measure -- Final Thoughts -- Chapter 8. Isolating the Impact of Green Projects -- Why the Concern About Isolating Project Impact? -- Preliminary Issues -- Methods to Isolate the Impact of Projects -- Considerations When Selecting Isolation Methods -- Final Thoughts -- Chapter 9. Converting Impact Data to Money -- Why the Concern About Converting Data to Monetary Values? -- Five Steps to Convert Data to Money -- Five Steps to Convert Data in Practice -- Methods to Convert Impact Measures to Money -- Considerations When Selecting Data Conversion Methods -- Intangible Benefits of Green Projects -- Final Thoughts -- Chapter 10. Calculating the ROI: Comparing Costs and Monetary Benefits -- Why the Concern About Project Costs? -- Fundamental Cost Issues -- Fully-Loaded Cost Profile -- Cost Classifications -- The ROI Calculation -- ROI Misuse -- ROI Targets -- Intangibles Revisited -- Other ROI Measures -- Final Thoughts -- PART III. The Green Scorecard at Work -- Chapter 11. Reporting Results -- Why the Concern About Communicating Results? -- Principles of Communicating Results -- The Process for Communicating Results -- The Green Scorecard -- Final Thoughts -- Chapter 12. Implementing and Sustaining ROI -- Why the Concern About Implementing and Sustaining ROI? -- Implementing the Process: Overcoming Resistance -- Assessing the Climate for Measuring ROI -- Developing Roles and Responsibilities -- Establishing Goals and Plans -- Revising or Developing Policies and Guidelines -- Preparing the Project Team -- Initiating ROI Projects -- Preparing the Clients and Executives -- Removing Obstacles -- Monitoring Progress -- Final Thoughts.
Abstract From solar panels to company-wide recycling programs to supply chain decisions: green is here to stay. With today's emphasis on green investment, no longer is a company's reputational gain enough reward.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010032686
ISBN9781857885545 (alk. paper)
ISBN1857885546 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD30.255 .P48 2011 ✔ Available Place Hold