Strategy in advertising : matching media and messages to markets and motivation / Leo Bogart.
| Author/creator | Bogart, Leo |
| Format | Book |
| Edition | 2nd ed. |
| Publication Info | Chicago, Ill. : Crain Books, ©1984. |
| Description | xiii, 406 pages ; 24 cm |
| Subjects |
| Bibliography note | Includes bibliographies and index. |
| LCCN | 84070447 |
| ISBN | 0872510948 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5821 .B53 1984 | ✔ Available | Place Hold |