Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.

Author/creator Kozak, Metin, 1968-
Other author Baloglu, Seyhmus.
Format Book
Publication InfoNew York : Routledge, 2011.
Descriptionxx, 242 pages : illustrations ; 24 cm.
Supplemental ContentContributor biographical information
Subjects
Tourism--Management.
Tourism--Marketing.

SeriesRoutledge advances in tourism ; 21
Routledge advances in tourism ; 21. ^A472629
Contents Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010016343
ISBN9780415991711
ISBN0415991714

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks G155.A1 K684 2011 ✔ Available Place Hold