Psychology in media strategy ; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association / with contributions by Raymond A. Bauer [and others].
| Author/creator | Bogart, Leo |
| Other author | Bauer, Raymond Augustine, 1916-1977. |
| Other author | American Marketing Association. Media Research Committee. |
| Format | Book |
| Publication Info | Chicago : American Marketing Association, [1966] |
| Description | 104 pages : facsimiles ; 23 cm |
| Subjects |
| General note | Cover title. |
| Bibliography note | Bibliography: p. 99-104. |
| LCCN | 66007667 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5822 .B53 | ✔ Available | Place Hold |