The advertising rate structure in the daily newspaper industry.
| Author/creator | Ferguson, James Milton |
| Format | Book |
| Publication Info | Englewood Cliffs, N.J. : Prentice-Hall, [1963] |
| Description | xiv, 94 pages : diagrams ; 24 cm. |
| Subjects |
| Series | Ford Foundation Doctoral dissertion series/ Ford Foundation |
| General note | Originally submitted as thesis, University of Chicago. |
| Bibliography note | Bibliography: p. 87-94. |
| LCCN | 63016584 |