The advertising rate structure in the daily newspaper industry.

Author/creator Ferguson, James Milton
Format Book
Publication InfoEnglewood Cliffs, N.J. : Prentice-Hall, [1963]
Descriptionxiv, 94 pages : diagrams ; 24 cm.
Subjects

SeriesFord Foundation Doctoral dissertion series/ Ford Foundation
General noteOriginally submitted as thesis, University of Chicago.
Bibliography noteBibliography: p. 87-94.
LCCN 63016584