Commodity activism : cultural resistance in neoliberal times / edited by Roopali Mukherjee and Sarah Banet-Weiser.

Other author Mukherjee, Roopali.
Other author Banet-Weiser, Sarah, 1966-
Format Book
Publication InfoNew York : New York University Press, ©2012.
Descriptionxi, 303 pages : illustrations ; 24 cm.
Supplemental Contentebrary
Subjects

SeriesCritical cultural communication
Critical cultural communication. ^A1063165
Contents Brand me "activist" / Alison Hearn -- "Free self-esteem tools?": brand culture, gender, and the Dove real beauty campaign / Sarah Banet-Weiser -- Citizen brand: ABC and the do good turn in US telivision / Laurie Ouellette -- Good housekeeping: green products and consumer acivism / Jo Littler -- Make it right? Brad Pitt, post-Katrina rebuilding, and the spectacularization of disaster / Kevin Fox Gotham -- Diamonds (are from Sierra Leone): bling and the promise of consumer citizenship / Roopali Mukherjee -- Salma Hayek's celebrity activism: constructing race, ethnicity, and gender as mainstream global commoditites / Isabel Molina-Guzmán -- Mother Angelina: hollywood philanthropy personified / Alison Trope -- "Fair-Vanity": the visual culture of humanitarianism in the age of commodity activism / Melissa M. Brough -- Civic fitness: the body politics of commodity activism / Samantha King -- Eating for change / Josée Johnston and Kate Cairns -- Changing the world one organism at a time: sex positive retail activism / Lynn Comella -- Pay-for culture: television activism in a neo-liberal digital age / John McMurria -- Feeling good while buying goods: promoting commodity activism to Latina consumers / Mari Castañeda.
Bibliography noteIncludes bibliographical references and index.
LCCN 2011046956
ISBN9780814764008 (cl : alk. paper)
ISBN0814764002 (cl : alk. paper)
ISBN9780814764015 (pb : alk. paper)
ISBN0814764010 (pb : alk. paper)
ISBN9780814764022 (ebook)
ISBN0814764029 (ebook)
ISBN9780814763018 (ebook)
ISBN0814763014 (ebook)