Counter strategies in global markets / Olaf Ploetner.

Author/creator Plötner, Olaf
Format Book
Publication InfoBasingstoke ; New York : Palgrave Macmillan, 2012.
Descriptionxiii, 170 pages : illustrations ; 25 cm
Subjects
Industrial marketing--Developing countries.
Industrial marketing--Developing countries. --Case studies.

Contents The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives.
Bibliography noteIncludes bibliographical references (p. 161-166) and index.
ISBN9780230301313 (hbk.)
ISBN0230301312 (hbk.)