Strategic marketing management : an integrated approach / Lester A. Neidell.
| Author/creator | Neidell, Lester A. |
| Format | Book |
| Publication Info | Tulsa, Okla. : PennWell Books, ©1983. |
| Description | xiii, 546 pages : illustrations ; 25 cm |
| Subjects |
| Local note | Little-236932 - $26.95 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 82015132 |
| ISBN | 0878142045 : |