Strategic marketing management : an integrated approach / Lester A. Neidell.

Author/creator Neidell, Lester A.
Format Book
Publication InfoTulsa, Okla. : PennWell Books, ©1983.
Descriptionxiii, 546 pages : illustrations ; 25 cm
Subjects

Local noteLittle-236932 - $26.95
Bibliography noteIncludes bibliographical references and indexes.
LCCN 82015132
ISBN0878142045 :