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001 ocm12807576;

005 20141212093831.0;

008 851021s1986 ilua b 100 0 eng ;

010 a| 85026785;

020 a| 0877571791 (pbk.);

035 a| (Sirsi) o12807576;

035 a| (OCoLC)12807576;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD9980.5b| .C74 1986;

082 0 a| 658.82| 19;

245 00 a| Creativity in services marketing :b| what's new, what works, what's developing /c| edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.;

260 a| Chicago, IL :b| American Marketing Association,c| 1986.;

300 a| 175 pages :b| illustrations ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Proceedings series / American Marketing Association;

500 a| Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985.;

504 a| Includes bibliographies.;

650 0 a| Service industriesv| Congresses.=| ^A75065;

650 0 a| Marketingv| Congresses.=| ^A412660;

700 1 a| Venkatesan, M.,d| 1936-=| ^A201451;

700 1 a| Schmalensee, Diane H.=| ^A201452;

700 1 a| Marshall, Claudia E.=| ^A201453;

710 2 a| American Marketing Association.=| ^A24090;

711 2 a| Services Marketing Conferencen| (4th :d| 1985 :c| San Francisco, Calif.)?| UNAUTHORIZED;

830 0 a| Proceedings series (American Marketing Association)=| ^A156503;

919 a| BOOK;

596 a| 1;

998 a| 278596;

999 a| HD9980.5 .C74 1986w| LCc| 1i| 30372004100803d| 5/6/2009e| 11/23/1993f| 3/20/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 3/15/1989x| BOOKz| JSTACKSo| .STAFF. .note. 5 External uses Location when checked out HSLo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Creativity in services marketing : what's new, what works, what's developing / edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.

Format	Book
Publication Info	Chicago, IL : American Marketing Association, 1986.
Description	175 pages : illustrations ; 28 cm.
Subjects	Service industries--Congresses. Marketing--Congresses.

Other author/creator	Venkatesan, M., 1936-
Other author/creator	Schmalensee, Diane H.
Other author/creator	Marshall, Claudia E.
Other author/creator	American Marketing Association.
Other author/creator	Services Marketing Conference 1985 : San Francisco, Calif.) (4th :
Series	Proceedings series / American Marketing Association Proceedings series (American Marketing Association) ^A156503
General note	Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985.
Bibliography note	Includes bibliographies.
LCCN	85026785
ISBN	0877571791 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9980.5 .C74 1986	✔ Available	Place Hold

Creativity in services marketing : what's new, what works, what's developing / edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.

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