Strategies for international industrial marketing : the management of customer relationships in European industrial markets / edited by Peter W. Turnbull and Jean-Paul Valla.

Other author Turnbull, Peter W.
Other author Valla, Jean-Paul.
Format Book
Publication InfoLondon ; Dover, N.H. : Croom Helm, ©1986.
Description310 pages : illustrations ; 23 cm
Subjects
Export marketing--Europe. --Case studies.
Industrial marketing--Europe. --Case studies.
Customer relations--Case studies.

General noteIncludes index.
Bibliography noteBibliography: p. 301-305.
LCCN 85029047
ISBN0709924941 :