New directions in campaigns and elections / edited by Stephen K. Medvic.

Other author Medvic, Stephen K.
Format Book
Publication InfoNew York : Routledge, 2011.
Descriptionxix, 311 pages : illustrations ; 23 cm.
Subjects

SeriesNew directions in American politics
New directions in American politics. ^A1092565
Contents Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- Polling : innovations in survey research / Brian F. Schaffner -- Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- Political parties : the tensions between unified party images and localism / Jeffrey M. Stonecash -- Interest groups : back to basic questions / Clyde Wilcox -- Media : the complex interplay of old and new forms / Diana Owen -- Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010033282
ISBN9780415878821 (hardback : alk. paper)
ISBN0415878829 (hardback : alk. paper)
ISBN9780415878838 (pbk. : alk. paper)
ISBN0415878837 (pbk. : alk. paper)
ISBN9780203852996 (e-book)
ISBN0203852990 (e-book)