Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
| Format | Book |
| Publication Info | New York, N.Y. : Praeger, 1986. |
| Description | viii, 294 pages : illustrations ; 25 cm |
| Subjects |
| Other author/creator | Olson, Jerry C. (Jerry Corrie), 1944- |
| Other author/creator | Sentis, Keith. |
| Other author/creator | Ted Bates Advertising. |
| Other author/creator | Marketing Science Institute. |
| Other author/creator | American Psychological Association. Division of Consumer Psychology. |
| Other author/creator | Conference on Advertising and Consumer Psychology 1984 : Ted Bates Advertising, New York, N. Y.) (3rd : |
| General note | Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association. |
| General note | "Volume 3." |
| Bibliography note | Includes bibliographies and index. |
| LCCN | 86012219 |
| ISBN | 0275921549 (alk. paper) : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5822 .A24 1986 | ✔ Available | Place Hold |