Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

Format Book
Publication InfoNew York, N.Y. : Praeger, 1986.
Descriptionviii, 294 pages : illustrations ; 25 cm
Subjects

Other author/creatorOlson, Jerry C. (Jerry Corrie), 1944-
Other author/creatorSentis, Keith.
Other author/creatorTed Bates Advertising.
Other author/creatorMarketing Science Institute.
Other author/creatorAmerican Psychological Association. Division of Consumer Psychology.
Other author/creatorConference on Advertising and Consumer Psychology 1984 : Ted Bates Advertising, New York, N. Y.) (3rd :
General noteSelected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
General note"Volume 3."
Bibliography noteIncludes bibliographies and index.
LCCN 86012219
ISBN0275921549 (alk. paper) :

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5822 .A24 1986 ✔ Available Place Hold