Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / Art Weinstein.

Author/creator Weinstein, Art
Format Book
Publication InfoChicago, Ill. : Probus Pub. Co., ©1987.
Descriptionxii, 296 pages : illustrations ; 24 cm
Subjects

General noteIncludes index.
Bibliography noteBibliography: p. 286-288.
LCCN 86091440
ISBN0917253590 :