Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / Art Weinstein.
| Author/creator | Weinstein, Art |
| Format | Book |
| Publication Info | Chicago, Ill. : Probus Pub. Co., ©1987. |
| Description | xii, 296 pages : illustrations ; 24 cm |
| Subjects |
| General note | Includes index. |
| Bibliography note | Bibliography: p. 286-288. |
| LCCN | 86091440 |
| ISBN | 0917253590 : |