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LEADER 01352cam 2200373 a 4500

001 ocm09110583;

005 20141212105859.0;

008 821214s1983 nyua b 001 0 eng ;

010 a| 82024856;

020 a| 0471098477 :c| $27.95 (est.);

035 a| (Sirsi) o09110583;

035 a| (OCoLC)9110583;

049 a| EREE;

050 00 a| HF5415.13b| .D32 1983;

082 0 a| 658.82| 19;

100 1 a| Dalrymple, Douglas J.=| ^A655392;

245 10 a| Marketing management :b| strategy and cases /c| Douglas J. Dalrymple, Leonard J. Parsons.;

250 a| 3rd ed.;

300 a| xiii, 821 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Wiley series in marketing;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

700 1 a| Parsons, Leonard J.=| ^A636094;

830 0 a| Wiley series in marketing.=| ^A246801;

919 a| BOOK;

596 a| 1;

998 a| 290451;

999 a| HF5415.13 .D32 1983w| LCc| 1i| 30372004360654d| 5/6/2009e| 10/1/1993f| 3/27/2009g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 11/17/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Author/creator	Dalrymple, Douglas J.
Other author	Parsons, Leonard J.
Format	Book
Edition	3rd ed.
Publication Info	New York : Wiley, ©1983.
Description	xiii, 821 pages : illustrations ; 24 cm.
Subjects	Marketing--Management. Marketing--Management. --Case studies.

Series	Wiley series in marketing Wiley series in marketing. ^A246801
Bibliography note	Includes bibliographical references and indexes.
LCCN	82024856
ISBN	0471098477 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .D32 1983	✔ Available	Place Hold

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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