Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

Other author American Management Association.
Format Book
Publication InfoNew York, N.Y. : AMA Membership Publications Division, American Management Association, ©1987.
Description122 pages : illustrations ; 28 cm.
Subjects
Hispanic American consumers--United States.
Asian American consumers--United States.
Market surveys--United States.
Advertising campaigns.

SeriesAMA briefings & surveys
AMA briefings & surveys. ^A235810
LCCN 87027058
ISBN0814435149 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HC110.C6 S82 1987 ✔ Available Place Hold