Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.
| Author/creator | Johnson, Eugene M. |
| Other author | Kurtz, David L. |
| Other author | Scheuing, Eberhard E. (Eberhard Eugen), 1939- |
| Format | Book |
| Publication Info | New York : McGraw-Hill, ©1986. |
| Description | xxi, 596 pages : illustrations ; 24 cm. |
| Subjects |
| Series | McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 85015154 |
| ISBN | 0070326371 : |