Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.

Author/creator Johnson, Eugene M.
Other author Kurtz, David L.
Other author Scheuing, Eberhard E. (Eberhard Eugen), 1939-
Format Book
Publication InfoNew York : McGraw-Hill, ©1986.
Descriptionxxi, 596 pages : illustrations ; 24 cm.
Subjects

SeriesMcGraw-Hill series in marketing
McGraw-Hill series in marketing. ^A258372
Bibliography noteIncludes bibliographical references and indexes.
LCCN 85015154
ISBN0070326371 :