Tools

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001 ocm16922345;

005 20141212031241.0;

008 871013s1987 nyua 001 0 eng ;

010 a| 86047987;

020 a| 0814459056;

035 a| (Sirsi) o16922345;

035 a| (OCoLC)16922345;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.153b| .S42 1987;

082 0 a| 658.8/32| 19;

100 1 a| Schwartz, David,d| 1940-=| ^A221734;

245 10 a| Concept testing :b| how to test new product ideas before you go to market /c| David Schwartz.;

300 a| xii, 276 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| New products.=| ^A17216;

650 0 a| Marketing research.=| ^A17167;

919 a| BOOK;

596 a| 1;

998 a| 308122;

999 a| HF5415.153 .S42 1987w| LCc| 1i| 30372004678584d| 5/6/2009e| 9/24/2002f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 2/27/1989x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Concept testing : how to test new product ideas before you go to market / David Schwartz.

Author/creator	Schwartz, David, 1940-
Format	Book
Publication Info	New York, NY : American Management Association, ©1987.
Description	xii, 276 pages : illustrations ; 26 cm
Subjects	New products. Marketing research.

General note	Includes index.
LCCN	86047987
ISBN	0814459056

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.153 .S42 1987	✔ Available	Place Hold

Concept testing : how to test new product ideas before you go to market / David Schwartz.

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