Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.

Other author Tsiotsou, Rodoula H., editor.
Other author Goldsmith, Ronald Earl, editor.
Format Book
Edition1st ed.
Publication InfoBingley, UK : Emerald Group Pub. Ltd., 2012.
Descriptionxl, 377 pages : illustrations ; 25 cm
Subjects
Tourism--Marketing.
Strategic planning.

Contents Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno ... [et al.] -- Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu.
Bibliography noteIncludes bibliographical references and index.
ISBN9781780520704
ISBN1780520700

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks G155.A1 S686 2012 ✔ Available Place Hold