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008 721120s1972 cauc b 010 0 engm ;

010 a| 71088377;

020 a| 0870151924;

035 a| (Sirsi) o00520605;

035 a| (OCoLC)520605;

037 c| $7.50;

049 a| EREE;

050 00 a| HF5821b| .F74;

082 0 a| 659.1;

245 00 a| Frontiers of advertising theory and research ;b| a symposium honoring C. H. Sandage /c| Edited by Hugh W. Sargent.;

260 a| Palo Alto, Calif. :b| Pacific Books,c| [1972];

300 a| 191 pages :b| portrait ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968.";

504 a| Includes bibliographical references.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Advertisingx| Study and teaching.=| ^A4605;

700 1 a| Sandage, C. H.q| (Charles Harold),d| 1902-1998.=| ^A552257;

700 1 a| Sargent, Hugh Williams,d| 1914-1983.=| ^A1223625;

919 a| BOOK;

596 a| 1;

998 a| 317860;

999 a| HF5821.F74w| LCc| 1i| 30372004639776d| 5/6/2009e| 11/9/2005f| 1/30/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 5/25/1989x| BOOKz| JSTACKSo| .STAFF. 0;

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage / Edited by Hugh W. Sargent.

Other author	Sandage, C. H. (Charles Harold), 1902-1998.
Other author	Sargent, Hugh Williams, 1914-1983.
Format	Book
Publication Info	Palo Alto, Calif. : Pacific Books, [1972]
Description	191 pages : portrait ; 24 cm
Subjects	Advertising. Advertising--Research. Advertising--Study and teaching.

General note	Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968."
Bibliography note	Includes bibliographical references.
LCCN	71088377
ISBN	0870151924
Stock number	$7.50

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage / Edited by Hugh W. Sargent.

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