Serial innovators : how individuals create and deliver breakthrough innovations in mature firms / Abbie Griffin, Raymond L. Price, and Bruce A. Vojak.

Author/creator Griffin, Abbie author.
Other author Price, Raymond L. (Raymond Lewis), author.
Other author Vojak, Bruce A., author.
Format Book
Publication InfoStanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
Descriptionxii, 221 pages : illustrations ; 24 cm
Subjects

Contents Introduction : serial innovators and why they matter -- Breakthrough innovation in mature firms -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, aspiring serial innovators, and all those with and for whom they work.
Bibliography noteIncludes bibliographical references (pages [209]-212) and index.
LCCN 2011040724
ISBN9780804775977 (cloth : acid-free paper)
ISBN0804775974 (cloth : acid-free paper)