Serial innovators : how individuals create and deliver breakthrough innovations in mature firms / Abbie Griffin, Raymond L. Price, and Bruce A. Vojak.
| Author/creator | Griffin, Abbie author. |
| Other author | Price, Raymond L. (Raymond Lewis), author. |
| Other author | Vojak, Bruce A., author. |
| Format | Book |
| Publication Info | Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012] |
| Description | xii, 221 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Introduction : serial innovators and why they matter -- Breakthrough innovation in mature firms -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, aspiring serial innovators, and all those with and for whom they work. |
| Bibliography note | Includes bibliographical references (pages [209]-212) and index. |
| LCCN | 2011040724 |
| ISBN | 9780804775977 (cloth : acid-free paper) |
| ISBN | 0804775974 (cloth : acid-free paper) |