The Dartnell sales promotion handbook / editor, Ovid Riso.
| Other author | Riso, Ovid. |
| Other author | Dartnell Corporation. |
| Format | Book |
| Edition | 7th ed. |
| Publication Info | Chicago : Dartnell Corporation, 1979 (1987 printing) |
| Description | 1208 pages : illustrations ; 23 cm |
| Subjects |
| General note | Half-title: The Dartnell handbook for sales, advertising and sales promotion executives. |
| General note | Includes index. |
| Bibliography note | "Principal business directories": p. 471-486; "Business and professional publications": p. 1168-1169. |
| Other title | Dartnell handbook for sales, advertising and sales promotion executives. |
| Other title | Sales promotion handbook. |
| ISBN | 0850131030 |