The Dartnell sales promotion handbook / editor, Ovid Riso.

Other author Riso, Ovid.
Other author Dartnell Corporation.
Format Book
Edition7th ed.
Publication InfoChicago : Dartnell Corporation, 1979 (1987 printing)
Description1208 pages : illustrations ; 23 cm
Subjects

General noteHalf-title: The Dartnell handbook for sales, advertising and sales promotion executives.
General noteIncludes index.
Bibliography note"Principal business directories": p. 471-486; "Business and professional publications": p. 1168-1169.
Other titleDartnell handbook for sales, advertising and sales promotion executives.
Other titleSales promotion handbook.
ISBN0850131030