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LEADER 01165cam 2200337 a 4500

001 ocm17916302;

005 20141212043121.0;

008 880414s1988 nyua 001 0 eng ;

010 a| 88014828;

020 a| 0070684413 :c| $29.95;

035 a| (Sirsi) o17916302;

035 a| (OCoLC)17916302;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.13b| .W267 1988;

082 0 a| 658.82| 19;

100 1 a| Washburn, Stewart A.=| ^A229062;

245 10 a| Managing the marketing functions :b| the challenge of customer- centered enterprise /c| Stewart A. Washburn.;

300 a| xi, 371 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Sales management.=| ^A20045;

650 0 a| New productsx| Management.=| ^A86097;

919 a| BOOK;

596 a| 1;

998 a| 321086;

999 a| HF5415.13.W267 1988w| LCc| 1i| 30372004891682d| 5/6/2009e| 9/12/2007f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 7/10/1989x| BOOKz| JSTACKSo| .STAFF. 0;

Managing the marketing functions : the challenge of customer- centered enterprise / Stewart A. Washburn.

Author/creator	Washburn, Stewart A.
Format	Book
Publication Info	New York : McGraw-Hill, ©1988.
Description	xi, 371 pages : illustrations ; 24 cm
Subjects	Marketing--Management. Sales management. New products--Management.

General note	Includes index.
LCCN	88014828
ISBN	0070684413 :

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13.W267 1988	✔ Available	Place Hold

Managing the marketing functions : the challenge of customer- centered enterprise / Stewart A. Washburn.

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