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LEADER 01567cam 2200385 a 4500

001 ocm16985636;

005 20141212043123.0;

008 871030s1987 ilua b 100 0 eng ;

010 a| 87031919;

020 a| 0877571902;

035 a| (Sirsi) o16985636;

035 a| (OCoLC)16985636;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD9980.5b| .S43 1987;

082 0 a| 658.82| 19;

111 2 a| Services Marketing Conferencen| (6th :d| 1987 :c| San Diego, Calif.)?| UNAUTHORIZED;

245 10 a| Add value to your service :b| the key to success /c| edited by Carol Surprenant.;

260 a| Chicago, Ill. :b| American Marketing Association,c| [1987];

300 a| vi, 214 pages :b| illustrations ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Proceedings series (American Marketing Association);

500 a| "6th Annual Services Marketing Conference proceedings"--Cover.;

500 a| Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.;

504 a| Includes bibliographies.;

650 0 a| Service industriesx| Marketingv| Congresses.=| ^A169059;

700 1 a| Surprenant, Carol F.=| ^A189073;

710 2 a| American Marketing Association.=| ^A24090;

830 0 a| Proceedings series (American Marketing Association)=| ^A156503;

919 a| BOOK;

596 a| 1;

998 a| 321089;

999 a| HD9980.5.S43 1987w| LCc| 1i| 30372004883762d| 5/6/2009f| 3/21/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 7/10/1989x| BOOKz| JSTACKSo| .STAFF. 0;

Add value to your service : the key to success / edited by Carol Surprenant.

Author/creator	Services Marketing Conference
Other author	Surprenant, Carol F.
Other author	American Marketing Association.
Format	Book
Publication Info	Chicago, Ill. : American Marketing Association, [1987]
Description	vi, 214 pages : illustrations ; 28 cm.
Subjects	Service industries--Marketing. --Congresses.

Series	Proceedings series (American Marketing Association) Proceedings series (American Marketing Association) ^A156503
General note	"6th Annual Services Marketing Conference proceedings"--Cover.
General note	Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.
Bibliography note	Includes bibliographies.
LCCN	87031919
ISBN	0877571902

Add value to your service : the key to success / edited by Carol Surprenant.

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