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LEADER 01176cam 2200349 a 4500

001 ocm17954389;

005 20141212050651.0;

008 880427s1988 maua b 001 0 eng ;

010 a| 87046448;

020 a| 0669181390 (alk. paper);

035 a| (Sirsi) o17954389;

035 a| (OCoLC)17954389;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5826.5b| .B75 1988;

082 0 a| 659.1/068/12| 19;

100 1 a| Broadbent, Simon.=| ^A231643;

245 14 a| The advertiser's handbook for budget determination /c| Simon Broadbent.;

300 a| xiii, 235 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 223-232.;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Advertisingx| Costs.=| ^A989792;

650 0 a| Advertisingx| Finance.=| ^A4605;

919 a| BOOK;

596 a| 1;

998 a| 325133;

999 a| HF5826.5.B75 1988w| LCc| 1i| 30372004933393d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 8/30/1989x| BOOKz| JSTACKSo| .STAFF. 0;

The advertiser's handbook for budget determination / Simon Broadbent.

Author/creator	Broadbent, Simon
Format	Book
Publication Info	Lexington, Mass. : Lexington Books, ©1988.
Description	xiii, 235 pages : illustrations ; 25 cm
Subjects	Advertising media planning. Advertising--Costs. Advertising--Finance.

General note	Includes index.
Bibliography note	Bibliography: p. 223-232.
LCCN	87046448
ISBN	0669181390 (alk. paper)

The advertiser's handbook for budget determination / Simon Broadbent.

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