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Media audiences : effects, users, institutions, and power / John L. Sullivan.
| Author/creator | Sullivan, John L., 1945- |
| Format | Book |
| Publication Info | Thousand Oaks, Calif. : SAGE Publications, 2013. |
| Description | xvi, 263 pages : illustrations ; 24 cm |
| Subjects |
| Contents | History and concepts of the audience -- Effects of media messages -- Public opinion and audience citizenship -- Media ratings and target marketing -- Uses and gratifications -- Interpreting and decoding mass media texts -- Reception contexts and media rituals -- Media fandom and audience subcultures -- Online, interactive audiences in a digital media world -- Conclusion: audience agency in new contexts. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2012037087 |
| ISBN | 9781412970426 (pbk. : acid-free paper) |
| ISBN | 1412970423 (pbk. : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | P96 .A83 S85 2013 | ✔ Available | Place Hold |