Qualitative research methods for media studies / Bonnie S. Brennen.

Author/creator Brennen, Bonnie
Format Book
Publication InfoNew York : Routledge, ©2013.
Descriptionvii, 238 pages ; 24 cm
Subjects

Abstract "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
LCCN 2012015011
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