Attitude research / [by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others].
| Author/creator | Crespi, Irving |
| Other author | American Marketing Association. Committee on Attitude Research. |
| Format | Book |
| Publication Info | [Chicago?] : American Marketing Association, [1965] |
| Description | viii, 44 pages ; 23 cm. |
| Subjects |
| Series | Marketing research techniques series ; 7 Marketing research techniques series ; 7. ^A169722 |
| Bibliography note | Bibliography: p. 42-44. |
| LCCN | 65004035 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2.C7 | ✔ Available | Place Hold |