Trade promotion strategies best practices / Michel Borgeon and Claude Cellich.

Author/creator Borgeon, Michel
Other author Cellich, Claude.
Format Book
Publication InfoNew York, N.Y. : Business Expert Press, 2012.
Descriptionxii, 210 pages : illustrations ; 23 cm.
Subjects

SeriesThe international business collection
International business collection. ^A1143688
Bibliography noteIncludes bibliographical references (p. 195-199) and index.
ISBN9781606492291 (pbk.)
ISBN1606492292 (pbk.)